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Here we plan to post as many worthwhile and interesting information about Shweir and people in or from Shweir... this can be historic events, facts and achievements.   


Size of Lebanon as per info of Embassy of Lebanon below is 10,452 km or 4500 square miles compared to other countries and states: 
(Note discrepancy in miles conversion: One KM = 0.3861 Sq Mile  -  As such:  Lebanon area of 10,452 X 0.3861 = 4040 sq Miles)
 
Size of square miles Lebanon as % Bigger > Lebanon by X times
Alaska 656,425 0.7 164
Texas 268,601 1.7 67
California 163,707 2.7 41
Syria 71,428 5.5 18
Iraq 168,726 2.4 42
Saudi Arabia 756,980 0.5 187
Italy 116,305 3.5 29
France 211,208 1.9 53

 

Following overview is from:  http://www.lebanonembassyus.org

Geography and Climate
Lebanon is a small and beautiful country on the Eastern shore of the Mediterranean Sea. It is located at the meeting point of three continents and, as such, has been the crossroads of many civilizations whose traces may still be seen today. Its coastline is about 225 km (150 miles) in length and is, on average, 45 km (30 miles) wide. The total area of the country amounts to 10,452 square km (4,500 square miles). Along the coast are the five famous cities of Beirut, Byblos, Sidon, Tripoli, and Tyre (see interactive map under Tourism). It is bordered in the north and east by Syria and, in the south, by Israel.

Lebanon's beauty is illuminated by its geography (see interactive map under Tourism.) -- its narrow coastal plane and two parallel north/south mountains (the mountains of Lebanon and anti-Lebanon). The fertile Bekaa valley, with its Litani and Orontes Rivers, separates these mountains and nourishes the terrain. Residing majestically over the valley, Qournet Assaouda in the north of Mount Lebanon (altitude 3,083 meters or 10,112 feet) and Jabal al-Sheikh in the south of the anti-Lebanon range (altitude 2,814 meters or 9,230 feet) remain the highest peaks in the country.

This unparalleled natural splendor is enhanced by Lebanon's moderate, Mediterranean climate. Lebanon enjoys about 300 days per year of sunshine. The winter is mild on the coast and snowy in the mountains, while the summer is hot on the coast and mild on the mountains. It is possible during the spring months to ski in the mountains and swim on the coast in the same day!
Average Temperatures for Beirut (coastal) and Zahle (inland) in Centigrade

MONTH BEIRUT ZAHLE
January 13  7
February 14 9
March 16 10
April 18 13
May 22 20
June 25 24
July 27 24
August 28 25
September 26 23
October 24 19
November 19 11
December 16 8


Government and Politics
Due to its long history, natural beauty, and rich culture, the Republic of Lebanon has always occupied a special place in the world. Beginning with its independence on November 22, 1943, Lebanon has been and continues to be an integral player in the Middle East and throughout the international community. As an Arab country, Lebanon's official language is Arabic; however, English and French are widely spoken. Tolerance and the encouragement of diversity, as well as its strong political culture have confirmed Lebanon's world prominence. Lebanon is a founding member of the League of Arab States (LAS) and the United Nations, and it has played a major role in the drafting of the Universal Declaration of Human Rights.

Upon its independence, Lebanon adopted this flag, with the cedar as a symbol of its enduring strength.

As a democratic republic, Lebanon enjoys a parliamentary system of government with a President, a Prime Minister, and a cabinet chosen through an electoral process. The structure of the government is based on the constitutional principle of separation between the executive, the legislative, and the judicial branches. Currently, Emile Lahoud (Photo and bio) serves his six-year term as President, likewise, the 128 members of the Parliament are elected by universal adult suffrage for a four-year term.  The Speaker of the House, Mr. Nabih Berri, (Photo and bio) was elected to his post in 1992. Mr. Omar Karameh serves as Prime Minister

Parliament Members     

Cabinet Members

Holidays
Official Holidays in Lebanon for the year 2005
New Year's Day Jan 1 Easter Sunday (Eastern) May 1
Orthodox Armenian Christmas Jan 6 Labour Day May 1
Eid El Adha Jan 21 Martyrs' Day  May 6
St. Maroun's Day   Feb 9  Resistance and Liberation Day  May 25
Hejira ( Muslim New Year)   Feb 10 Assumption of the Virgin  Aug 15
Ashoura     Feb 19 All Saints' Day Nov 1
Good Friday (Western)   Mar 25 Eid El Fitr Nov 3
Easter Sunday (Western)    Mar 27 Independence Day Nov. 22
 Birthday of the Prophet April 21 Christmas Day Dec 25
Good Friday (Eastern) April 29    
 

Business

As the region's center of trade and business, Lebanon is a host to several foreign companies. Lebanon offers one of the most liberal investment climates in the Middle East. The government offers incentives to attract foreign and domestic investment, including low income tax rates for individuals and corporations.
With the lift of the US government ban on travel to Lebanon in 1997, US companies are now encouraged to enter the Lebanese market. While opportunities for American investment and business are plentiful, the US faces great competition from European and Middle Eastern companies. 

For more information on trade, business, economy, or investment in Lebanon, check these links The Ministry of Economy and Trade, The Investment and Development Authority in Lebanon, or The Ministry of Finance.


Education
At the outset of the 19th century, professors, poets, journalists, and historians convened in Lebanese cultural institutions to revive old Arab traditions and extol the value of modern culture. Lebanon’s seven major universities and numerous specialized colleges were thus founded. For example, the American University in Beirut, founded in 1866, offers a liberal education that has trained many of the region's leaders, educators, and scientists. A Lebanese state university was founded in 1967 comprising faculties of law, medicine, arts, and science. Moreover, Lebanon's nation-wide network of elementary and secondary public and private schools lay a strong foundation for further university education and vocational training.

Because Lebanon is a country where three languages are commonly spoken, there are schools that teach in Arabic, French, and English. Lebanon provides a wide variety of schools from which parents can choose, depending on which language of instruction they prefer.

Click here for a listing of Universities in Lebanon
Language Learning Worldwide
EUROCENTERS


International Organizations

A wide variety of Non-Governmental Organizations (NGO’s) are based in Lebanon. For example, the U.N. Economic and Social Commission for Western Asia (ESCWA) or the United Nations Development Programme (UNDP), the Save the Children Foundation, and Greenpeace operate in Lebanon in order to establish sustainable economic development. A host of other influential regional and international, environmental, women’s, and human rights organizations have intensified their interaction with the Lebanese community and government, thereby enhancing regional and international peace, stability, and development.

Media
Lebanon enjoys a free press, including newspapers, television, and radio. A wide variety of independent news sources operate in Lebanon, including An-Nahar, Al Safir, Al Hayat, the Daily Star Newspaper, Lórient le-jour and Le Commerce Du Levant. The media presents information to the public in the three languages most commonly used in Lebanon – Arabic, English, and French.

********************************

----- Original Message -----
From:   Eddie Beshara [ sssrd  at  optusnet.com.au ]
Sent: Tuesday, November 23, 2004 12:45 PM
Subject: Submission from Australia

Dear Anwar

Please find attached an article on Dr. Khalil Sa’adeh for consideration on Shweir website.  Regards

 Dr. Adel Beshara

Dr. Khalil Saadeh: A Nationalist Crusader

By Adel Beshara

During the nineteenth century, a small group of writers, who were set apart from those among whom they were living by education and experience, started a literary revival in the Arab East. One of the leading intellectual figures in this revival was Khalil Sa'adeh, whose ideas had a certain intrinsic inter-est. but none of whom have been fully explored. Dr. Sa'adeh, as he is generally known, belonged to that group of writers whose ideas served as forces in the process of change which gave the Arab East a new lease on life. Born in 1857, in the Lebanese mountain village of Shweir, Khalil Sa’adeh studied at the Syrian Protestant College (currently the American University of Beirut). In those years, young Sa’adeh gave two indications that he would not be motivated purely by the desire for an average career. Firstly, he was elected as the official spokesman for the "Student Movement" which formed in 1882 to persuade the Ottoman authorities to recognize the medical degree offered by the university. This was the first major indication of the rebellious tendency in Khalil Sa’adeh's personality. Secondly, despite his academic specialization and work in the field of medical science. Khalil Sa’adeh took a keen interest in the social and intellectual issues of the day. Indeed, his first article. aptly entitled "The backwardness of our Country and the Prospects for advancement," was published in al-Jinan, the Beirut periodical issued by Butrus Bustani. When political conditions in Syria suddenly turned sour under Hamid, Dr. Sa’adeh fled to Egypt along with many other Syrian intellectuals adversely affected by Hamid's repressive policies. At the time, the Syrians constituted a small but highly influential community in Egypt. Many of them were successful entrepreneurs and prominent thinkers who dominated the intel-lectual field. Their psychology bore on Khalil Sa’adeh in several ways. First of all, it enabled him to gain some sense of solidarity with other members of his community. More importantly, it made him more aware and appreciative of his national background. For, according to Thomas Philipp, Syrians who had arrived in Egypt during the last two decades of the nineteenth century had to realize that they would remain marginal and barely tolerated in Egyptian national politics. As emigrants in a foreign surrounding, they had, indeed, been made aware of their 'Syrianness.'" In Cairo, Dr. Sa’adeh led a life of intense intellectual productivity and nationalist militancy. In addition to his medical writings (his first medical book was entitled The Prevention of Pulmonary Tuberculosis and its ways of Treatment), he was a novelist (in English his novels included: Prince Murad, Ceasar and Cleopatra, and Anthony and Cleopatra), a historian (he wrote two major studies. one on the Secrets of the Russian Revolution of 1905 and the other on the French Revolution - Mystery of the Bastille - which he described as a turning point in modern history), a linguist (his was the first major English-Arabic dictionary) an editorialist (he contributed to English and Arabic newspapers including The London Times and al-Ahram in Cairo), and a translator. The writings of Dr. Sa’adeh was a fragment of the autobiography of his age. It embodied both the force of nationalism and the spirit of rational socialism. Strangely enough, the most interesting aspect of it came from an unusual source. While he was in Cairo, Dr. Sa’adeh was appointed as a correspondent to The London Times. This enhanced both his interest and skills in the English language and. in the long run, motivated him to publish in 1919 a two-volume Arabic-English dictionary entitled Sa’adeh's Lexicon. Although it took only two years to complete, the Lexicon was a fairly extensive work which introduced into the Arabic language the current terminologies in Science and the Humanities. In recognition of this outstanding achievement the Khedive of Egypt bestowed upon him the title of Bey. Sa’adeh 's exile in Egypt was not free from harassment and un-certainty; yet he always looked back on it with nostalgia. The most controversial part of it occurred soon after the appearance of the Gospel of Barnabus which he translated into Arabic. In the introduction to Barnabus, Dr. Sa’adeh wrote:

I started translating this book which is called the Gospel of Barnabus well aware of the responsibility that I had undertaken. My aim was to serve historical studies and of course our language which is perhaps the most logical medium into which this work should be translated. This is the first time that this hook has come out in the Arabic language. It is a gospel about which scholars and historians have differed sharply. In these closing comments, though, I do have to stress that in this introduction all my discussions are purely scientific and historical in orientation and that I have been scrupulous to avoid all religious controversies which I left to those who are better equipped to deal with them.

Despite this unequivocal explanation, the publication of Barnabus in Arabic was met with some skepticism due largely to religious sensitivity. The late Rashid Rida inflamed the public by prefacing the work with a preamble that took its entire meaning out of context. The preamble was incorporated into the book without Dr. Sa’adeh's prior knowledge. In 1908, the year that Abdul Hamid revived the Midhat's constitution of 1976, Dr. Saadeh returned to his native village in the Lebanon. The resurrection of the constitution was greeted with enthusiasm, particularly in Syria where it was mistaken for real liberty. As for Dr. Saadeh, he found himself embroiled in a serious dispute with the French ambassador in Beirut. In the wake of this incident, he published an open letter to the Ambassador in Lisan al-Hal denouncing in the sharpest of terms French imperialist policy in Syria and France's claim to be the protector of the Lebanese Christians. Both the French Ambassador and the Maronite Patriarch reacted wrathfully. Realizing the serious-ness of the situation, the Governor of Mount Lebanon, Mazfar Pasha, advised his friend Dr. Sa’adeh to leave the country until the controversy dies down. Dr. Sa’adeh returned to Egypt only to find that he was no longer welcomed there. He was ejected by the Egyptian monarch after his intimate association with Egypt's top nationalist leaders (Arabi Pasha, Mustapha Kamel and Sa'ad Zaghloul) came to light. At the same time as this was taking place, his wife passed away in Shweir, and his children were left on their own to survive in the famine-stricken town. Unable to return to Syria due to the outbreak of the First World War, Dr. Sa’adeh elected to go to South America where the Syrian community was flourishing. Dr. Sa’adeh's strength lay in his gift to adjust to any kind of situation. Soon after arriving in Argentina, he began the same arduous work which he became accustomed to back in Egypt. He issued a periodical called al- Majallah and established The Syrian Press Trade Union. In 1919, he organized the First Syrian Na-tional Democratic Conference in a daring move to unite the Syrian community in Argentina around the cause of national independence. After the Conference, Dr. Saadeh announced the creation of the National Democratic Party which adopted the slogan ''An independence that we must embark upon as virtual nomads is still better than slavery that seems to offer a civilized life. In 1920, Dr. Sa’adeh went to Brazil where he was reunited with his children. In Brazil, he quickly acquired prominence and became a community leader in his own right. Assisted by his dynamic son, Antun (founder of the Syrian Social National Party) he published two newspapers, al-Majallah and al-Jaridah, and sponsored a number of important activities such as the outstanding project to raise a statue in memory of the late Youssef al-Azamah, who died in the Battle of Maysaloun in 1920. To this very day, the statue stands in front of the Syrian parliament in Damascus. As a community leader, Dr. Sa’adeh showed considerable personal courage in opposing the disunity and intolerable rifts that divided the Syrian community abroad. If one were to sum up the political and intellectual position of Khalil Sa’adeh, the following picture would emerge: (1) He was a strong advocate of the secular idea. Like others in the same capacity, he believed in the separation between religion and politics and in the elimination of the factors that impede social unity. (2) He regarded socialism as the ideal form of political organization. He was not a Marxist but a practical socialist who believed in equality and human dignity. (3) He was a nationalist crusader for the cause of Syrian unity. Although he was a Christian from Mount Lebanon, the idea of a separate Lebanese nationalism never appealed to him. In his last years in Brazil Dr. Sa’adeh was appointed chairman of the Syrian National League and editor-in-charge of its weekly periodical al-Rabitah (The League). He passed away on April 10. 1934 leaving behind him a legacy that time has never been able to completely erase.

Collected Works of Dr. Khalil Saadeh


Novels:

- Prince Murad or the Syrian Prince: Published in London in 1893 (English)
- Ceasar and Cleopatra: Published in London in 1895 (English)
- Secrets of the Russian Revolution: Published in Cairo in 1905 (Arabic)
- Anthony and Cleopatra: Published in Brazil, n.d. (Arabic/English)
- Secrets of the Bastille: Published in Cairo in 1906 (Arabic)
- The Elegant Circusion: Published in Cairo in 1908 (Arabic)

Books:

- The Prevention of Pulmonary Tu-berculosis and its ways of Treatment: Published in Cairo in 1905 (Arabic)
- Saadeh's Lexicon: Arabic-English lexicon published in Cairo in 1911.
- Nublah fi Kannana: Istanbul 1883 (Arabic)
- Arabic Literature: Published in Cairo in 1886 (Arabic - al-Rabittah: A Collection of Articles published in Brazil in 1971.

Translations:

- The Gospel of Barnabus: Published in Cairo in 1908 - Appathia, Published in Cairo, n.d.

Basic References

- Ali Hamie, Khalil Saadeh: L'homme et L'oeuvre 1857-1934, PhD Dissertation, University of Paris, Sorbonne, 1986. - Nawaf Hardan, Al-Rabittah, Sao Paulo, 1971.

- A. Saadeh, Complete Works, Vol. 2, Beirut, 1982.

- Badr el-Hage, The Unknown Works of Khalil Saadeh, London, n.d. - Adel Beshara, "Khalil Saadeh: Nationalist Crusader," Middle East Quarterly, Vol. 3, Number 9, 1996.

 


Mansur Jurdak

-----Original Message-----
From: Samira Nawas-Plesman
Sent: Tuesday, September 02, 2003 9:52 AM

Subject: RE ANGELA JURDAK KHOURY
 Hi Anwar, I just received a Bio prepared by Philip my cousin about his mom. I am sending it to you as an attachment. Thanks,
Samira

ANGELA JURDAK KHOURY:
LEBANON’S FIRST WOMAN DIPLOMAT

             Angela Jurdak Khoury was Lebanon’s first woman diplomat. The eldest daughter  of the late Mansur H. Jurdak, a distinguished professor of mathematics and astronomy at the American University of Beirut, Dr. Khoury  was born in Choueir, Lebanon on September 24, 1915.   She began her career as an instructor of sociology and administrator at the American University of Beirut in 1938.  During World War II, she was also assistant director of the Allied Powers Radio Poll for Lebanon, Palestine and Syria. 

            In 1945, the newly independent government of Lebanon appointed her as a delegate to the opening General Assembly of the United Nations in San Francisco and assigned her to the Lebanese Embassy in Washington, D.C.  She was to represent Lebanon in the United States for the next 21 years.  In its early years, she also served as Lebanon's representative and rapporteur to the U.N. Commission on the Status of Women.   After her resignation from the Lebanese Ministry of Foreign Affairs in 1966, she resumed her teaching career, as a professor of government at George Mason University in Virginia, until her retirement in 1982.  A long-time resident of Washington, Dr. Khoury was a prominent figure among Arab diplomats and in the local Arab-American community.

            Dr. Khoury was educated at the American University of Beirut and the Geneva School of International Studies in Switzerland, and she received her doctorate from the American University in Washington.  Her husband of 36 years, Shukry E. Khoury, died in 1985.  She has two sons Philip S. Khoury, Dean of Humanities, Arts, and Social Sciences and Professor of History at the Massachusetts Institute of Technology in Cambridge, Massachusetts, and George S. Khoury, a businessman in Darien, Connecticut and two grandchildren.  She also has a brother, George M. Jurdak of Montreal, Canada, and two sisters: Salma M.Jurdak of Washington, D.C. and Salwa Nawas of Atherton, California.

Thank you Phillip Khoury for writing this and to Samira Nawas Plesman, Salwa's daughter, for sending this information.

 


Courtesy of Riad Khuneisser & the staff at Nameh Jaffet Library archives at AUB.  Thanks to all who helped.      

Great writers & poets:
Amin Daher Khairallah, Najib &
Faris Mushraq, and Ibrahim Rahbani

**********************

From the book "Mushraquiat" by Najib Mushraq

Another well-known Shweirieh. Amin Khairallah, the son of a great Shweirieh Daher Khairallah. The wordings and the poem are for Najib Mushraq.

 Amin Khairallah

This picture is for Shweir in 1930. The poem and the picture is for Najib
Mushraq in his book "Al Mashraquat", published in Harisa 1931.

******************************

Ibrahim Rahbany

The attached are picture of Ibrahim Rahbany and the poem by Najib Mushraq. 

To read about Ibrahim Rahbani's work, click on Ibrahim's name to go to the "Books" section of Shweir.com

Thank you Riad Khuneisser for sending this info.  


 

As you Know, the well known Shweirieh are more than can be counted. From time to time I will send you pictures and info or poems for a Shweiry or about him.

Faris Mushraq

When we talk about Dhour we shouldn't forget the name Faris Mushraq, (a
Shweiry from the Rahbani family).
If he is not the first, for sure he is between the first who founded Dhour.
The Dhour that your parents and some of you knew. I am not going to write
about Faris Mushraq but I am sending you three images, his picture, some
information and a poem (1931), by Najib Mushraq from his book "Meshrikiyat"
that might give you an idea about the man.

Riad

 


An email about Dr. William Carslow  

-----Original Message-----
From: rodosomer@shaw.net [mailto:rodosomer@shaw.net]
Sent: Saturday, February 16, 2002 2:14 AM
To: gematar@sbinfra.com
Subject: New Entry in Shweir Guestbook

------------------------------------------------------
Name: Ronald W. Somerville
Email: <rodosomer@shaw.net>
Location: Kelowna, B.C. Canada
Time: Saturday, February 16, 2002 at 02:14:05

Comments:  My Father James's Uncle was Dr. William Carslaw. My fathers Grandfather Richard came to the Lebanon in 1846, his daughter Isabella became the wife of Dr. Carslaw. I was born in Broumana, but the 'family' home was Carslaw House. Dr. Carslaw established a school there (from which Dad graduated before attending AUB. Isabellas sister was Jeanette (Nettie to all) Somerville,who later lived at 48 Rue Jeanne d'Arc,until her death in '52. Dad married my mother, Sadeeca As'ad, in '21, worked in Iraq till '33 and Palestine till '48, then moved to the Nazarian Bldg on Sidani St. He worked at rthe AUB till his retirement.I emigrated to Canada in '54, revisiting several times until I returned with Donna my wife and David and Richard my sons for nearly 3 years, from Jan. '73 till Oct. '75. We naturally visited Shweir many times in drives over the countryside. My Great Grandfather Richard was the engineer who in 1846 installed the first automatic weaving looms for the manufacture of silk brocades in the Lebanon. My sister Agnes Shamma'a married Michel Shamma'a,who also taught at the AUB, still lives in Beirut, on the 4th floor of the building on the corner of Bliss and Jeanne d'Arc. 

I travelled extensively for Carrier Int'l over Africa and the Middle East, then Latin America and the Carribbean till ,84, then as a consultant in Cleveland OH, Atlanta GA, New Orleans LA until I retired here in '94. My sons are married, living in South Carolina and Tennessee respectively. My very good friend here is As'ad Farrah, who was raised in Shweir,even to attending school that Dr. Carslaw established. Agnes and my cousin Elizabeth had the Testimonial Marble Plaque in front of Carslaw House ( damaged during the war) replaced (from a picture that my cousin Carlene in Phoenix had, taken by her Father when he and her Mother Olive spent their Honeymoon there. All in all, we have so many happy memories of Shweir and Lebanon. If we can, we would like to return this summer
for Agnes' 50th Wedding Anniversary. 'In Allah Rad' Those who know of me or my family, PLEASE e-mail me. Memories are made of this.     A wonderful surprise for me to find your website!! I read every entry!      
   
------------------------------------------------------
Hello Ronald and Ahlan wa Sahlan to the Shweir.com Family.  Sorry for the delay in my response, I just returned from a business trip to Aruba, and now trying to catch up on 207 emails in my in-box.  I could not re4sist but answer yours as I finished reading it.  Wow, this is absolutely a great morning.  Dr William Carslaw who in Shweir could not know that name, I doubt any.

I visited the Center this summer and I tell your it is been beautifully restored.  The Carslaw Building is just breathtaking, I don't know if you notice but there is a link on the front page called "Ain Assis" that will take you there, and you can view many of the pictures, including the restored Testimonial Marble Plaque.

So many Questioned to ask, and I could write for a long time but please forgive my short message I have so much catch-up work to do.  But I can't tell you how happy and proud to welcome you to our Shweir.com Family, we
would be honored to have you consider us your hometown web page.
George Matar

 


A Chat with Mansour Rahbani, courtesy of Arabia.com - Chat to read more go to 
http://www.arabia.com/chat/transcripts/english/0,10384,57,00.html 
Thanks ya Mukhtar bil Mahjar  for the tip.

 


*******************

Congratulations to Carlos Ghosn, CNN & Time Magazine #1 most influential person in the world... 

1. Carlos Ghosn, Nissan CEO

They said a foreign CEO could never survive the insular culture of Japanese business. Then this quintessential global leader—born in Brazil of Lebanese parents and educated in France—was dispatched by Renault to rescue its stake in Nissan. Ghosn, 47, briskly closed plants, shed workers, hired stylish new auto designers—and took the company from a $5.6 billion loss in 2000 to this year's $2.5 billion profit. Ghosn's methods are openly copied, the story of Nissan's revival is a best seller in Japan, and Ghosn was named that country's "Father of the Year."

Below is a list of the top 25 most influential people in the world and their profiles, click on the drop down arrow to make your selection...  v v v 

CNN Video: Watch a short profile of Carlos Ghosn
Company Web Site: www.nissan-usa.com

To see the full story go to http://www.time.com/time/2001/influentials/   

and this link from Time Magazine:  http://www.time.com/time/2001/influentials/ybghosn.html

**********************************************

And from a featured story in Business 2.0 http://www.business2.com/articles/mag/0,1640,35941,FF.html here is the text: 

Voulez-Vous Completely Overhaul This Big, Slow Company and Start Making Some Cars People Actually Want Avec Moi?

Nissan, Japan's third-largest automaker, was stodgy, insular, debt-ridden. It was exhibit A in what was wrong with Japanese corporations. Then it brought in an irrepressible French Lebanese guy named Carlos Ghosn.

By Andy Raskin, January 2002 Issue

At the 2001 Tokyo Motor Show in October, several hundred reporters, photographers, and car enthusiasts cram inside the Nissan booth. They're standing on chairs, stairways, tippy-toes -- anything for a better view. A house-music beat thumps as the audience watches a door slide open behind the all-white stage. Then, through a cloud of fake fog, emerges a silver vehicle, a redesign of Nissan's flagship domestic sports car, the GT-R.  Flashbulbs pop, and the crowd oohs and aahs. But the car is not the main attraction.  The reason for those craned necks is instead the man who walks onstage seconds later, Nissan president and CEO Carlos Ghosn. Intense and upbeat, the 47-year-old Ghosn looks a little like a slimmer late-career Peter Lorre, and there's not much he will tell the people in this audience that they don't already know. They've already seen Nissan's eight new concept cars at the booth. They've had a chance to inspect a production version of the much-anticipated new Z sportster. But when you have a chance to glimpse the gaijin who saved Nissan (NSANY), you listen anyway. "Our challenge and vision is to enrich people's life through attractive, accessible products and technology," Ghosn tells his Japanese audience through a simultaneous interpreter.

It's not the most electrifying message, but for a company whose challenge three years ago was simply staying alive, it's exciting enough. In March 1999, French automaker Renault (RNLTFM) bought 36.8 percent of Nissan for about $5.5 billion. One of the great icons of Japan's proud industrial tradition, Nissan had become a symbol of the country's bleak economic present: Cash-strapped, loss-ridden, and staggering beneath $17 billion in debt, Nissan had seen its domestic market share erode steadily for 25 years. It had churned out a procession of fatally boring cars. Many auto industry veterans considered Renault crazy for taking Nissan on, but Renault had its reasons. It saw Nissan as a last chance to compete with merged transnational giants like DaimlerChrysler (DCX).    Renault also had Ghosn. Born in Brazil to parents of Lebanese descent, and an engineer by training, Ghosn had risen meteorically through the tire industry before landing in 1996 at Renault, where he so furiously carved fat out of manufacturing and other operations that he became known as "le cost killer." Ghosn hates the nickname, but when Renault dispatched him to Japan to run Nissan, he heard worse. Some in Japanese business circles grumbled about Nissan becoming a French colony. Ghosn's prescriptions for overhauling the company were measures long seen as anathema by Japan's entrenched corporate interests: closing plants, imposing merit-based pay, selling off assets. He even vowed to wipe out the keiretsu tradition of back-scratching between the company, its suppliers, and its banks.

For years reformers have called for subjecting Japan to just those kinds of correctives, but those who actually tried usually wound up crushed by the Japanese business world's internal cult of the status quo. It seemed particularly unlikely that a foreigner like Ghosn could make much headway. But the extraordinary happened: Carlos Ghosn has won over many of the key Japanese line managers within Nissan critical to implementing his plan -- and some of the suppliers and labor leaders who might have been expected to resist most fiercely. He has slashed debt and costs. In the fiscal year that ended in March, Nissan posted a profit of $2.7 billion. It was Nissan's first annual profit in four years, and the largest in its 68-year history.

Now the man who might have become a national villain for torching cherished Nissan practices is celebrated as a symbol of corporate change. Ten books have been written in Japan about Ghosn. He was recently named Japan's Father of the Year by a fashion association. Japanese publishing house Kodansha is negotiating for the right to do a comic book series about Ghosn's exploits -- a high honor in a country where comics are read by all ages and where the last business figure so lionized was technology entrepreneur Masayoshi Son.   Ghosn is the first to say there's still much to be done. "I will not leave Nissan until there is total, indisputable revival of the company," he says. Still, the implications of his progress to date are potentially far-ranging -- particularly if it signals the stirrings of a new Japanese acceptance of radical business reform. How Ghosn pulled it off has much to do with technology transfer -- not of computer or car-building technology, but of the tools of modern management. Those tools, as Ghosn will tell you, aren't Western or French or Lebanese. "If there is any lesson in this," he says, "it is that management is a craft. You have to take a look at problems you're facing in a very objective way, and try and adapt a solution that will be the most effective."

Ghosn has had top jobs on four continents, and he speaks five languages. He is a man in a hurry and expects others to keep pace. When he learned he was heading to Japan, he recruited Renault managers -- and gave them all of 48 hours to decide whether they would follow him from Paris to Tokyo. Seventeen heeded the call.   Two weeks after arriving at Nissan, Ghosn set up nine cross-functional teams to scrutinize Nissan's businesses; each team's members came from different departments and were picked on the basis not of seniority, but of their fervor for reform. The teams generated more than 2,000 proposals, which Ghosn milled down into what he called his Nissan Revival Plan, or NRP. It gave the company until March 2003 to cut debt in half, slash purchasing costs 20 percent, boost operating margin to 4.5 percent from 1.7, halve the number of suppliers from 1,145, and close five domestic plants.

Ghosn had organized cost-cutting initiatives before, as head of North American operations for Michelin, the tiremaker, and as the number two man at Renault. But this was Japan. To many of the longtime managers of Nissan, the NRP sounded impossibly brutal. Ghosn countered any objections with the simple response that deviating from the plan meant the death of the company. To signal his commitment, Ghosn promised to resign if Nissan didn't become profitable by 2001.   Itaru Koeda, Nissan's executive vice president for purchasing, is the man Ghosn charged with making good on the NRP's commitment to reduce procurement costs by 20 percent. Koeda put together a team of buyers and engineers to draft cost-reduction targets and tactics. He still gets a kick out of how Ghosn invited 35- and 45-year-old managers to participate. "That might not sound so young in the scheme of things," says Koeda, who is 60 and who joined Nissan straight out of college in 1965, "but for us it was new to have the young people in the company debate things and propose what we should do."

In the pre-Ghosn Nissan, Koeda recalls, cost-cutting efforts consisted of little more than Koeda asking his buyers at the start of the year to seek 20 percent discounts from suppliers. Koeda would look at the numbers at year's end. Nothing had changed. Nissan's buyers, Koeda explains, were locked into ordering from keiretsu partners, suppliers in which Nissan owned stock. The guaranteed stream of Nissan orders insulated those suppliers from competition. "The company placing orders is obligated to order from the supplier," Koeda says. "The supplier can't specialize and can't sell excess capacity elsewhere."  Another obstacle was the way the purchasing department was organized. Each supplier was assigned a shukotan, Nissan-speak for a relationship manager. It was the shukotan who would negotiate price discounts. But favors often got in the way. Koeda says, "Manufacturers would say to the shukotan, 'We gave you a break on that last part, how about you give us a good contract for this one?'" Meanwhile, suppliers complained that Nissan turned a deaf ear to suggestions for cost-saving design changes

Ghosn gave Koeda authority to place orders without regard to keiretsu relationships -- and, more important, insisted that he use it. Ghosn also tapped Renault's Bernard Rey to develop Nissan's purchasing strategy. Rey and Koeda dumped the shukotan system, instead assigning buyers responsibility by model and part. They formed a sourcing committee to review vendor price quotes on a global basis. So if a European supplier can deliver a part faster and cheaper, that's where the order goes. "This is the best change in our process," Koeda says.   Nissan's new purchasing mentality means a painful new world for suppliers. "We used to be part of them," says Takashi Matsumoto, general manager of sales at Calsonic Kansei, a Nissan keiretsu manufacturer of dashboard instruments. "When they developed a new car, we developed it with them. Now we have to submit an estimate, and if we don't meet their requirements, they don't buy from us."

For Nissan keiretsu supplier Unisia Jecs, a maker of engine and brake parts, the changes mean that Nissan buys a narrower range of part types but in higher volumes. Nissan's Koeda says this means that suppliers are specializing in what they do best, making them more efficient. Unisia engineer Hiroaki Hamada agrees. "Short-term, we'll lose some sales," Hamada says. "But long-term, we'll be competing with global players, and it will make us stronger."   Suppliers that couldn't compete on price have been cut loose by Nissan, and a few have gone out of business. More than one company president has visited Koeda at his office. "They talk about the mutually beneficial relationship we had for so many years," Koeda says. "That stuff doesn't fly with Ghosn."

Nissan is on track to cut purchasing costs by 18 percent from pre-NRP levels by the end of March 2002, and Koeda's buyers are ordering from 35 percent fewer vendors. About a third of the cost reduction is thanks to a new cross-functional team of more than 300 engineers and purchasing controllers, who work with vendors on cost-savings ideas. To date, the team has received more than 50,000 vendor proposals. Ghosn likes to say that the person who owns responsibility for results needs authority to achieve them, and Koeda finds him true to his word. When Koeda decided to reduce Nissan's tire orders from Michelin -- Ghosn's old company -- Ghosn backed him up. "You call that 'empowerment,' right?" Koeda says, using the English word.   One of the thorniest problems Ghosn confronted was the need to shut down factories, still a fearsome step for Japanese companies. Before Renault bought its stake, Nissan operated at 51 percent of capacity, far below the 70 percent widely regarded as the break-even point for auto plants.

In the summer of 1999, one of Nissan's teams debated which plants to close and how to reallocate capacity. Thierry Viadieu, a lanky, 40-year-old Frenchman who was on the 25-member team, learned on a September 1999 visit to a Nissan manufacturing affiliate just how politically sensitive plant closings would be. The affiliate proposed cutbacks that fell far short of what Viadieu thought necessary. In front of 15 of the affiliate's top managers, Viadieu grabbed the pointer from the presenter. "I said, 'No, this is what you should do,'" he recalls, waving his hands. Viadieu's Japanese audience sat in silence.

It was months before Viadieu was allowed back into meetings at the affiliate. Meanwhile, he found that managers wouldn't propose all the capacity cuts they should "because they couldn't think about closing so many plants," Viadieu says. "I had to say, 'That is a political issue -- put it aside.'" He also found many of his Japanese colleagues unskilled at presenting information in ways that made their case. Viadieu thinks he knows why: "Previously, middle management didn't impact decisions. Decisions were already made."

At Renault, Ghosn had preached running a plant at maximum capacity as much as possible and producing as geographically close to your market as possible to reduce foreign currency exposure. And indeed, the manufacturing overhaul Ghosn chose involved not only closing plants in Japan but also adding capacity in the United States. Nissan is building a plant in Canton, Miss., that will assemble SUVs and pickups, and is spending $1 billion to triple capacity at its engine factory in Decherd, Tenn. Viadieu says this was the strongest signal to the outside world that Nissan is changing. "I think if Nissan prepared its manufacturing plan alone, the conclusion would have been to close the plants outside Japan, reallocate production here, and ship the vehicles back to America," he says.

In March, Nissan closed its plant in Musashi Murayama, a Tokyo suburb. Nissan offered most of the workers jobs at other factories, but the hardships of those who couldn't leave Murayama made headlines in Japan. For the most part, though, people seemed to understand that Nissan had little choice. Moreover, Ghosn had worked to show Nissan's unions that what was good for Nissan, however painful, was good for workers as well. In the shunto -- the labor negotiations held each spring throughout Japan -- just before the first plants were closed, Ghosn granted a Nissan union's request for a one-time bonus worth 5.2 months' pay. One newspaper's headline read, "Carrot and the Stick, Ghosn Style."   Nissan's domestic plants are now running at about 76 percent of capacity. Viadieu believes that the reason Nissan never addressed inefficient plants goes back to a management culture in which taking the initiative was an alien concept. "Nissan people knew what needed to be done, but they were missing somebody pushing the button," Viadieu says, pressing his thumb into the table. "Mr. Ghosn pushed the button."

Savings from plant closings, transformed purchasing practices, and asset sales that brought down debt costs all helped move the company toward profitability with surprising speed. And once Ghosn had the company in the black, he moved on other fronts to make it clear that the old Nissan ways were history. In May, Nissan employees received bonus checks ranging from 3 to 15 percent of a year's salary. It was the first time Nissan workers had seen a noticeable gap in compensation between good and bad performers at the same level. "There were some very happy people, and some not-so-happy people," says Kuniyuki Watanabe, Nissan's senior vice president for human resources.

Watanabe, 52, says some of those not-so-happy people came to his office to demand an explanation. He was ready: He had done a stint at Nissan's U.S. research-and-development unit, where he'd been introduced to the concepts of performance-based pay and blunt reviews. "Giving your personal appraisal directly to the individual is not a job Japanese are used to doing, and I hated it," Watanabe says. "But it was great training for me. I'm fine with it now."  Ghosn is also phasing out the traditional Japanese promotion system, in which you rise pretty much by having birthdays. Every month he chairs a meeting with Nissan's six executive vice presidents, one overseas representative, and Watanabe. The officers nominate promising managers who are younger than 45; the 30 or so chosen each month get priority for promotions and training. "It's a formal way of getting a handle on who in the company, both here and overseas, will be our future leaders," Watanabe says.

Nissan's recruiting practices are also changing. This year, for the first time, outside, midcareer hires (400) will outnumber college recruits (280). Watanabe says hiring outside managers, often at higher pay, sometimes stirs animosity in the ranks. But he believes that Nissan had no choice. "We're moving to a system where it doesn't matter if you've been in the company 10 years or 40 years," he says. "If you contribute, there will be opportunity and reward." 

To some degree, reforming basic business practices was the easy part for Ghosn. Now he must fix what Nissan should really be all about: selling hot cars. Nissan's share of the Japanese market, which reached a peak of 33.7 percent in 1972, had fallen to 17.8 percent by 2000. U.S. share sits at about 4 percent. Nissan projects sales for fiscal 2001 to stay flat at about $50 billion. Ghosn vows not to get caught up in the incentive game to goose sales, but he knows that without sales growth, Nissan's turnaround will stall. "When we get top-line growth," Ghosn says, "that's when people's impression of Nissan will change."  Ghosn began visiting Nissan showrooms almost the day he arrived in Japan, and he got an earful. Nissan cars were well engineered, he was told, but customers found them ugly. In truth, Nissan hadn't made many cars that quickened drivers' pulses with pure styling and performance since the glory days of the old 280Z in the 1970s.

To attack the problem, Ghosn lured design star Shiro Nakamura to Nissan from Isuzu. Nakamura had made a name for himself with the Vehicross, Isuzu's SUV-car hybrid. At Nissan he has committed to introducing 13 new models globally in fiscal 2002 -- including the new Z, the long-lost relative of the old sports cars. The Z will be sold for less than $30,000 in the United States. Nissan also began selling a new version of its midsize Altima sedan in the United States in September; in October, the new model's first full month on the market, Nissan sold 13,961 Altimas, compared with 9,597 in October 2000. Nakamura promises to roll out an average of seven new Nissan models annually for three years beginning in 2003. "There is no problem at a car company that good products cannot solve," Ghosn says.

Nissan's new models come factory-equipped with something long missing from its cars: buzz. "We're seeing Nissan reach out for designs that actually take some risk, and display more style than most of the volume Japanese carmakers," says Csaba Csere, editor-in-chief of Car and Driver magazine.

One of the largest lessons of Ghosn's work at Nissan is that his status as a foreigner, far from being a liability, has turned out to be a crucial asset. Japanese management guru Kenichi Ohmae writes that 99 percent of Japanese companies face problems similar to Nissan's, and that few have the power to heal themselves from within. Ohmae praises Ghosn for his discipline and hardworking ways -- Ghosn has picked up the nickname "7-11" in Japan for the long hours he keeps -- but Ohmae also figures that just about any ax-wielder with no ties to the old order could have gotten Nissan going in the right direction. And Ghosn still has doubters, particularly as to whether he'll be able to get Nissan's sales back in high gear.   But Ghosn clearly has the engine revving. In October, on the second anniversary of Ghosn's unveiling of his four-year NRP, he stood before reporters and ticked off an impressive scorecard: automotive debt down 40 percent, operating profit on track to grow at least 20 percent in the fiscal year ending in March 2002, 18 of 38 models profitable (compared with 4 of 43 in 1999). Nissan's operating margin is projected to hit 5.5 percent for the year, which would draw it closer to industry leaders. (Toyota headed the pack last year with a margin of 6.5 percent.) "Just two years after having a near-death experience," Ghosn says, "Nissan is finding itself not very far from the highest level of profitability among global volume players in the industry."

Nissan and Renault recently deepened their financial ties, with Nissan buying 15 percent of Renault and Renault increasing its Nissan stake to 44.4 percent. After a good run in the late '90s, Renault has been hurt lately by an aging product line. Renault chairman Louis Schweitzer has said he sees Ghosn as his "natural successor" to head Renault, probably within five years. Ghosn won't discuss his career plans. But he does say his Nissan successor will likely be a Japanese executive, one who has absorbed the management craft Ghosn brought to the company. It will be a tough act to follow, but if things go the way they're going, Nissan's next CEO will inherit a company that knows how to build cars and make money at the same time. More important, it will be a company where people know what it feels like to make bold commitments and deliver on them.

Ghosn understands what a transformation that would be. "One of the greatest successes in business," he says, "is to do what people say you cannot do."

 

We are very proud indeed of Carlos Ghosn Achievements and that he is from Lebanon... and it would be doubly proud to know that he is from Shweir...  

OK, people of Shweir and of the Ghosn family... can you shed more light on this star* * * ? 

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More articles about Carlos Ghosn

The following article is from Business Week at the following website.
http://www.businessweek.com/magazine/content/04_40/b3902012.htm?c=bweuropesep28&n=link1&t=email

The Way Of Carlos Ghosn    Soon after Ghosn took over Nissan, he was receiving hate mail. Now he's revered in Japan, and considered a national hero. Here's how he got there:

1954  Born in Brazil to Lebanese immigrants.

1960 Family moves to Beirut. Young Ghosn attends a Jesuit high school where he quickly picks up French and Arabic as well as Portuguese.

1974 Graduates with engineering degree from the elite Ecole Polytechnique in Paris.

1978 Recruited by tiremaker Michelin.

1990 Michelin merges with B.F. Goodrich, and Ghosn oversees a grueling overhaul as CEO of U.S. operations.

1996 Joins Renault as chief of research, manufacturing, and purchasing. He's soon lionized by shareholders as "le cost killer" for slashing budgets by $3.6 billion but reviled by workers for job cuts.

1999 Renault shocks the industry by offering $5.4 billion for a stake in struggling Nissan. Ghosn is named chief operating officer.

2000  Nissan posts $6.2 billion loss. Ghosn appointed president and pushes revival plan that calls for eliminating five plants and 20,000 jobs.

2001  Ghosn moves up to Nissan CEO as the auto maker returns to profitability.

MAY 2003  Production starts at Nissan's $1.4 billion plant in Canton, Miss.

JULY 2003  Nissan sets up joint venture with Chinese auto maker Dongfeng.

APRIL 2004  Glitches with vehicles made in Canton hurt Nissan's ranking in quality surveys.

MAY 2004  Ghosn announces an initiative that aims to launch 28 new models by 2008 and take the Infiniti luxury brand global.

APRIL 2005  In an industry first, Ghosn will assume the title of CEO at two global auto companies: Renault and Nissan.

Data: Company reports,
BusinessWeek

Business Week
INTERNATIONAL COVER STORY


Nissan's Boss Carlos Ghosn saved Japan's No. 2 carmaker. Now he's taking on the world

Carlos Ghosn is flat out the hottest automotive talent on the planet right now, and he enjoys the kind of street cred that execs from Detroit to Stuttgart can only dream about. In Japan, a full five years after arriving from France's Renault to run Nissan Motor Co. (NSANY ), CEO Ghosn is still feted in manga comic books, mobbed for autographs during plant tours, and generally heaped with national adulation for saving a car company once given up for dead. At glitzy auto shows from Paris to Beijing, his cosmopolitan air -- Ghosn speaks five languages -- and sterling track record for turnarounds make him a star attraction. He's as smooth as Thai silk in public, and his colleagues marvel at his personal magnetism, his 24/7 work ethic, and his rigorous attachment to benchmarks and targets. Heck, in Lebanon, where he is a citizen, Ghosn's name was floated a few weeks back as a potential candidate for President.

But Nissan insiders will also tell you there is another side to the 50-year-old car exec: If you miss a number or blindside the boss with a nasty development, watch out. "To people who don't accept that performance is what is at stake, he can be ruthless," says Dominique Thormann, a senior vice-president with Nissan Europe. Just ask managers at Nissan's 16-month-old, $1.4 billion assembly plant in Canton, Miss., where sloppy craftsmanship marred the launch of the 2004 Quest minivan, the Titan full-sized pickup, and the Armada sport-utility vehicle. Car enthusiast Web sites are full of rants about loose moldings, water leaks, and noisy cabins. This spring, Nissan dropped from 6th to 11th in an annual quality survey by J.D. Power & Associates Inc. that tracks complaints in the first 90 days of ownership. Consumers quickly got wind of the troubles, and Nissan will have a tough time meeting its sales target of 80,000 Quests this year. In the first half, fewer than 26,000 moved off dealer lots. In July the company mailed recall letters offering to fix any defects for free. "We've been surprised by the level of degradation," concedes Ghosn, whose own stress on speedy execution contributed to the quality woes. "We recognize it is a problem, and we will fix it."

Ghosn is fixing the Canton debacle in his characteristic fashion -- that is, with the subtlety of a chain saw. In May, he flew in 220 engineers from Japan and Nissan's older Smyrna (Tenn.) plant. The damage-control team searched every inch of the assembly line for flaws. Some were obvious: Factory hands, many of them newcomers to carmaking, wore rings and studded jeans that scratched freshly painted trucks. Other glitches were maddening: Power window switches and reading lights on the Quest often seemed possessed by gremlins, and its sliding doors didn't close quite right. So the team worked with suppliers to reengineer parts, while robots were reprogrammed to weld car bodies more tightly, and better insulation was added to the roof of the Armada. Then Ghosn shook up management, even raiding archrival Toyota to hire troubleshooter Douglas G. Betts as his new vice-president for assembly quality. As the 2005 Nissans enter dealerships this fall, buyers will learn firsthand whether Ghosn's personal intervention has paid off.

LOFTY TARGETS It's the Ghosn way: detailed planning, speedy execution, and a laser focus on what needs fixing. Since 1999, when Renault paid $5.4 billion for a controlling stake in Nissan and dispatched Ghosn to Tokyo to run it, he has set -- and met -- sales and profit targets that have stretched the auto maker to the limit. That pattern appeared in 1990, when Ghosn turned around Michelin's North American division, and in 1996, when as chief operating officer of Renault he kicked off a program to cut $3.6 billion in annual expenses. Such acts earned Ghosn the overused sobriquet le cost killer. It is a name he loathes and hopes to banish for good by building an enduring car company based on product excellence, not painful restructuring.

The question is whether Ghosn is going too far, too fast. Today, he runs Nissan in Japan, where executives are battling for share in a soft market by launching six new models, and where preparations for a major expansion into China are under way. Since last spring, Ghosn has also taken charge of North America. And in April he starts his new job -- replacing his mentor Louis Schweitzer as CEO of Renault, a $46 billion giant in its own right and the controlling shareholder in Nissan, with a 44% stake. Incredibly, Ghosn will continue to run Nissan from Tokyo headquarters even as he maintains oversight of U.S. operations.

Will this guy have to clone himself? Running two such complex organizations is a fiendishly difficult task, but Ghosn insists that he's ready -- and that he needs to stay on at Nissan to keep the company headed in the right direction. "I won't be a part-timer, but one CEO with two hats," he says.

One CEO, as well, with an audacious plan to create what Daimler Benz and Chrysler Corp. could not -- a successful global auto group from two very distinct companies. Renault and Nissan have been quietly cooperating on technology and parts buying for years. But this Franco-Japanese collaboration is set to expand significantly shortly after Ghosn arrives in Paris, in everything from parts purchasing to wholesale platform-sharing to engine design. Already, Nissan and Renault sell a combined 5.4 million vehicles a year and control 9.3% of the global market. If they were one company, it would be the fourth-largest auto maker on earth, ahead of DaimlerChrysler (DCX ) and right behind Ford (F ). Ghosn says no full-fledged merger is coming -- but his accession to the double thrones of Renault and Nissan signals that far deeper ties lie ahead.

TOP SPEED At this crucial moment, when Ghosn can't afford a slipup, the Canton problems highlight the perils of his turbocharged management style. Carmakers know that doing too many new things at once is risky, so new plants typically make tried-and-true models, while fresh designs are usually built by seasoned workers at established factories. In Canton, though, Nissan launched five new models in less than eight months. "There was a need to get the products to market as soon as possible," says Dave Boyer, vice-president in charge of Nissan's U.S. manufacturing operations and head of the Canton plant. Ghosn today acknowledges that he may have stretched too far. And one Nissan executive, who asked not to be named, grouses that the company's cost crackdown on suppliers may have aggravated the problems. "So much effort was spent getting costs down that the quality issue went unnoticed -- until it was too late," this manager says.

Ghosn says he's starting to get a handle on the quality woes. Yet at the same time he's upping the ante for Nissan's U.S. operations, which continue to grow thanks to the revamped Altima sedan and Pathfinder SUV. "I can already commit that our [quality] scores will be much better," he says. On Sept. 2, he boosted his 2004 sales target for the U.S. to make up for soft results in Japan and Europe. Ambitious, yes, but necessary if Ghosn is to reach a goal he set two years ago of annually selling 1 million more cars -- an increase of 38% over three years -- by September, 2005. And forget about goosing sales with rebates. "We spent five years reining in incentives, and we're not going to give it back in five months," says Jed Connelly, chief of U.S. sales. Indeed, Nissan incentives in August averaged $1,559 a vehicle, compared with nearly $4,000 at Ford and General Motors Corp. (GM ), according to auto data Web site Edmunds.com.

Can even a superstar such as Ghosn stay on top of industrial operations as vast as Nissan and Renault? Plenty in the industry would love to see the brash Ghosn stumble. The truth is, though, Ghosn has built a powerful machine. "It's tough to keep" a turnaround going, says GM boss G. Richard Wagoner Jr. "But it would be foolhardy to underestimate Nissan."

As turnarounds go, the Nissan saga is in a class by itself. In 1999 the company was straining under $19 billion in debt and shedding market share in both Japan and the U.S. Ghosn was also being undermined by Nissan insiders who wanted his reforms to fail. So when he was about to announce the closing of five factories, he didn't tell his own board of directors until the night before, recalls Jason Vines, who served as Nissan's North American public-relations chief early in Ghosn's tenure and now heads PR for Chrysler Group. And to ensure those in the know wouldn't spill the beans, Ghosn threatened: "'If this leaks out, I'll close seven plants, not five,"' Vines says. That boldness -- and the factory shutdowns -- led to menacing hate mail, and Ghosn began to travel with a bodyguard.

These days, though, Ghosn is more hero than target. Last year, Nissan reported profits of $4.6 billion on $68 billion in revenues, up 8%. It looks set to boost earnings by another 6% and sales by 9% this year, brokerage Morgan Stanley (MWD ) says. Nissan's $49.7 billion market capitalization is the second biggest in the industry, after Toyota's (TM ). It has overtaken Honda as No. 2 inside Japan. And Nissan leads the global pack in operating margins (11.1%).

Despite the problems with Canton, the brand is hot again. Nissan is turning out daring designs such as its sleek-but-muscular 350Z sports coupe, the curvaceous Altima sedan, and the round-backed Murano crossover. And in Japan, stylish numbers such as the March subcompact and the boxy Cube micro-van are driving sales. That's part of Ghosn's push to create what he calls "segment-defining" models. "Consumers either like a car or they don't, but that is O.K.," says Nissan design chief Shiro Nakamura. As long as a model isn't a bore and hits profit goals along the way, Ghosn gives his designers pretty free rein.

Yet the detail work needs to come up. The quality problems at Canton aren't the only difficulties the company has faced. Take the Quest minivan. First, Nissan underestimated demand for popular features such as snazzy skylights. What's more, the beige interior on the entry model turned off family buyers fearing spills from toddlers. Now, the Quest is getting big design changes, including darker interiors and sunroofs even in the cheapest versions. "You will see incredibly different results this fall," says Walt Niziolek, manager of Visteon's Mississippi plant, which makes many Quest cockpit parts.

Nissan still has some gaps in its lineup, too. It won't have a sub-$15,000 compact -- a growing segment critical to brand loyalty that Toyota has exploited with its Gen Y Scion brand -- until 2007. Ghosn continues to be skeptical of environment-friendly hybrid cars. So Nissan's first hybrid, a gasoline-electric Altima, won't hit showrooms until 2006. And even where it's filling gaps, Nissan needs to work out some kinks: The Titan, the first full-size pickup truck out of Japan, has been a disappointment. Consumers haven't been flocking to this monster as Detroit's Big Three kick in incentives on their models that are worth roughly twice the $1,500 Nissan offers on the Titan.

Ghosn, though, isn't postponing his return to the CEO's job in Paris. One factor in his favor is that Schweitzer -- who will remain chairman of Renault -- has done a good job spiffing up the French auto maker. Renault is now the top-selling brand in Europe and, after tough restructuring, is light years away from its days as an industrial basket case. Quality still needs to come up. But thanks to rising profits and a deserved reputation for inspired design, Renault is on the offensive. It plans to hire 10,000 workers in 2005 to raise production in emerging markets such as Turkey, Slovenia, Russia, and Romania, where it has opened a plant to build a $6,000 sedan called the Dacia Logan. Renault has profited handsomely from Nissan, too: Its initial $5 billion stake has more than tripled in value.

More important for the company's global ambitions, Schweitzer and Ghosn have a stealth vehicle to drive integration. Early on, Schweitzer set up an Amsterdam-based company, Renault-Nissan BV, as a neutral forum where both sides could map out a common strategy for product engineering, model development, and computer systems, and leverage their combined size to squeeze suppliers for better deals. Once a month, Renault-Nissan's eight board members -- four from each side -- meet to make medium- and long-term decisions based on proposals by a dozen cross-company teams. Already, about 70% of the parts used by the two auto makers are jointly purchased by the alliance.

The integration has been surprisingly smooth -- in sharp contrast to the tumultuous marriage of Daimler and Chrysler. Renault today builds its Clio compact and Scenic minivan at Nissan plants in Mexico, while Nissan makes its Frontier pickup at a Renault factory in Brazil. The ultimate goal is to reduce the number of platforms, or chassis, the group uses to 10 in 2010 from the 34 it had in 2000. The goal is in sight: Nissan had 24 individual platforms in 1999, but uses only 15 today. That's important, because every shared platform can add $500 million-plus in annual savings for each carmaker, estimates Commerzbank. Renault will also share eight engine designs with Nissan.

When conflicts do arise, Schweitzer and Ghosn usually hash things out before alliance board meetings. After Renault acquired South Korea's Samsung Motors in 2001, the French company wanted Nissan to design the next large 4x4 sport utility for the Korean company. Ghosn resisted, but was finally swayed by Schweitzer's logic: Nissan had the best know-how in SUVs, so it should take the lead. It wasn't altruism on Ghosn's part, mind you: Nissan will get a royalty from Renault on each of the SUVs that is sold when it launches in 2007. "Every